W&V Summit Recap
- comevis
- 2. Apr.
- 3 Min. Lesezeit
Aktualisiert: vor 2 Tagen
“Challenge The Future” was the motto at the recent W&V CMO Summit in Munich, one of the most important events for brands, media & tech with around 650 participants.
92% of the top 50 advertising companies were present. In addition, over 12 billion euros in media budget were gathered at the German Media Award. 🏆
The core topics included: Strategy, efficiency, creation, AI, data, social media, retail media, moving images, online marketing and audio as one of the most attractive media genres 😊
This gave rise to 2 key questions:
➡️ Why is audio considered one of the most attractive media genres?
➡️ Does AI really make you more creative or just more efficient
Why is audio considered one of the most attractive media genres?
Audio acts as an effective proxy for scalable brand communication and a significant increase in share of search.
and ensures that a brand is searched for more often. 🔎
Audio is not just reach. Search data shows that it is a key to scaling and a strong driver for search queries for a brand compared to the competition.
The ear is considered the gateway to people's souls and the effect of audio is not only highly emotionally perceptible, but also measurable. 🔊
Does AI really make you more creative or just more efficient?
We clearly say: “Both”! 🙌
A: AI is at least a valuable aid in the creative process, for example, the film project “The Dreamer's Wing”, which was shown for the first time in March 2025 at the 25th Landshut Short Film Festival and discussed in the Tagesthemen (ARD) on March 25, 2025.
It is about a story that did NOT originate from a human brain.
The script with stage directions, e.g. for actors and the use of music, was written entirely by an AI. 🤖
B: How can AI increase efficiency? Increases in efficiency and productivity are currently seen as the main benefits that can be achieved in particular through the introduction of generative AI.
In general, it can be said that companies can work much more efficiently with AI, make data-based decisions and drive innovation more easily.
Processes are accelerated and optimized - increased efficiency, lower costs, higher performance.
👍 The wonderful Maša Schmidt, Verena Gründel and Carolin Rziha discussed this and our Alexander T. was thrilled 👏 .
Answers and perspectives are needed.
What is your opinion?
We look forward to hearing your views, for example in one of our think tanks, where we focus on new digital innovation strategies & designs. 😊
🤝 💬 🚀 To the comevis Thinking Space
Alexander Thesing
& Stephan Vincent Nölke
comevis is shaping the European market for audio brand management, voice assistants and AI-based voice agents - far beyond the current ChatGPT hype.
Our solutions are present in millions of interactions every year. We made targeted investments in deep learning and our own AI models early on in order to sustainably strengthen brand management and customer service.
Today, this many years of experience is a real competitive advantage: it allows us to plan innovation projects precisely, draw on a broad wealth of knowledge and create exclusive technology symbioses.
"We challenge the future!”
Comentarios