Sound branding for 💃🕺TikTok campaigns, does it matter and if so which?

6 key aspects for sound branding on TikTok:

1. ✅Attract attention: Sound branding can help draw viewers' attention to a video and a brand and make it more memorable.

2. ✅Memorability: A memorable sound brand helps to make a video, and therefore the brand, more memorable.

3. ✅Creating a mood: Sound branding can help to create a certain mood or atmosphere and thus support a certain brand message.

4. ✅Authenticity and credibility: A well-designed sound brand can significantly contribute to making a video and thus the brand appear more authentic and credible.

5. ✅Recognisability: A memorable sound brand contributes to a video and thus the brand being recognised more easily and with a higher profile.

6. ✅Build a connection to the brand: A well-designed sound brand strengthens the emotional connection between the brand and the viewer in the long term.

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Conclusion:

So when creating brand campaigns on TikTok, sound branding can be an important aspect. This is because it helps to capture the attention of viewers/listeners, create a certain mood, strengthen the authenticity and credibility of the brand and significantly increase brand recognition.

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Stephan Vincent Nölke

Managing Director & CEO

"An absolute prerequisite for the success of sound branding in TikTok campaigns is that it is based on a strategic approach and that there is a willingness to follow through consistently.

If both can be answered with "yes", then impact with reverberation is guaranteed 😊"

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In the next article, we will discuss the "do`s & dont`s" of sound branding for planned TikTok campaigns!